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›ABrand
Brief · Edit · Brand
Shared brand profile · applies to every shoot for this client. A new brief for the same brand starts pre-filled from here.
The brand
Done · confirmedagreed · locked in Open · Aavi proposalconfirm or change it Missing · needs inputthe shoot waits on this
›A2This shootWhat we’re making this time · purpose, volume, formats, timeline & budget
This shoot
›BMoodboardLinks + images
Show us, don’t tell us. One good reference says more than a page of notes · the images, links and decks you drop here shape every creative decision we make. Click any image to tell us what you like about it.
01
Images
Drag & drop, or click + · light, poses, textures, feelings.
⤓ Drop a PDF or deck here · or browse. Every image inside lands in the moodboard.
02
Links
Pinterest boards, campaigns, Instagram, galleries.
03
Decks & PDFs
Brand guidelines, moodboards, lookbooks.
›CModel casting
›C2Prop library

Interiors, vehicles, furniture, animals, objects · anything that appears in shots. Assign per shot in the shot list.

›C3Product library

Every product in the shoot · name, SKU, images and links. Assign per shot in the shot list.

›C4Location

Where the images live · a studio, a supermarket, Havana, Copacabana, outer space. Describe it like you'd brief a location scout, and add images that nail the feeling. One location for the whole shoot, or different ones per shot.

›C5Styling & wardrobe

Add each garment with images, hi-res links and size guides · then tag pieces into outfits ("Outfit 1") and link them to a model. Assign a whole outfit or a single piece per shot in the shot list.

›C6Make-up & hair

Build make-up looks the way an MUA briefs · skin, eyes, lips, nails, hair · with reference images. Link each look to a model and assign per shot.

›DTeam membersStylist · MUA · Assistant
›EShot list
0 selected
›E2Video

We always create the images first · each video is built from one or more shots. Most productions are stills only, or stills + video.

›FSelection

Upload the curated selection. Tag each image with its shot, or mark it as General (inspiration, environment, BTS). The client approves, passes, or requests changes below.

›GTimeline
Requested deadline
One source of truth · the brief header mirrors this date.

Key events in this production, generated automatically. Standard delivery is 5–10 days from brief to final files.

›HPricing & invoicing
01 · The quote
02 · Invoices & status
03 · Your invoice details

We need these before production can start.

01 · Who we invoice
02 · Billing address
03 · Your reference
04 · Terms
›IDelivery

The handover · link, contents, expiry. The client sees the delivery card the moment the shoot is marked Delivered and the invoice is settled.

01 · The download link
02 · What’s in the link

Every shoot, one link

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